How to create SEO friendly e-commerce web page
Are you thinking to run an e-commerce business? Running an online business, in this technology era, is not a joke. Entrepreneurs need to spend their precious time to make the greatest strategy on how to run a successful e-commerce site in this competitive era.
It is very important to get success on search engines. So, definitely you make a search engine friendly website. Because only good organic SEO can help you place your online business on the first page of Google. Also, if you don’t want to deal with Google penalties, its imperative that you create an SEO friendly e-commerce website.
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Select a brand domain name:
This is the first step to create a website. A domain is essential for your site because it is an address of your business on the world wide web. Additionally, a domain is the only one way for prospective customers to get in touch with you. Through a domain name people connect with you and know about your services or business. Most of the business owners use their brand name in domain name. Your customer can find you very easily if you use your brand name as your domain name. Many entrepreneurs think a keyword based domain is good. If you are one of them, you are wrong. A brand based domain name helps get web ranking sooner than a keyword based domain name.
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Keep URL simple:
This is the most basic SEO technique that you make search engine optimization friendly URL. Many business owners make mistake here. They choose domain name based on their brand but sometimes they add any symbol or number in it. A combination of symbols and number make your domain name complex or complicated. These type of URLs people forget so easily. A simple URL is easy to remember.
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301 redirects:
It is a part of SEO techniques. It allows you to redirect your users to a new page. In short, you can easily redirect from one URL to another through a 301 redirect. In case, you change your domain name and your users does not know about anything about it. That means they search your service with your old domain name. You can set 301 redirect on your old domain name. Whenever a customer types an old domain name, they automatically jump to your new domain name.
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Use sitemap.xml:
Like 301 redirect, it is also an important part of SEO and it helps to crawl your website via Google bots. It tells Google and other search engines about your website. It contains all links and pages that exist on your website. You can say that it gives the whole information about your website’s health to Google. It helps to crawl your web pages instantly.
Hope these given tips help you to make an SEO friendly e-commerce website. An SEO friendly website is vital to stay longer on search engine’s first page and get success in this competitive era.